China's consumer landscape is complex, diverse, and rapidly evolving. For international brands entering China, the biggest challenge is often not the product itself — it's understanding why Chinese consumers think and act the way they do. We help brands decode Chinese consumer behavior through deep qualitative methods. 中国消费市场复杂、多元、变化快。国际品牌进入中国时，最大的挑战往往不是产品本身，而是"不理解中国消费者为什么这么想、这么做"。我们通过深度定性的方法，帮品牌解码中国消费者的真实需求和行为逻辑。
| Market Entry市场进入 | Understand Chinese consumer motivations and cultural context before entering国际品牌准备进入中国市场，需理解中国消费者的深层动机和文化语境 |
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| Brand Positioning品牌定位 | Optimize brand positioning or redefine target audiences for existing China operations已有中国业务，需要优化品牌定位或重新定义目标人群 |
| Product Innovation产品创新 | Identify category opportunities and develop new product concepts需要识别品类机会、开发新产品概念 |
| Communication Strategy沟通优化 | Test creative concepts and optimize brand communication需要测试广告创意、优化品牌沟通策略 |
For Chinese brands expanding to the US or Europe, the biggest pain point is often not the product — it's not understanding why local consumers think and act the way they do. For European brands entering the US, the challenge is similar: cultural nuance, consumer language, and local behavior patterns. We help brands execute qualitative research across the US, Europe, and Southeast Asia — with local execution, bilingual analysis, and cross-cultural interpretation. 中国品牌出海最大的痛点往往不是产品，而是"不了解当地人为什么这么想、这么做"。我们帮助出海品牌在美国、欧洲、东南亚等地执行定性研究，理解当地消费者的真实需求和文化语境——本地执行、双语分析、跨文化解读。
| Market Entry市场进入 | Understand local consumer needs before entering a new market中国品牌准备进入新市场，需理解当地消费者的真实需求 |
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| Growth Optimization增长优化 | Diagnose brand positioning issues for brands already in-market已在海外市场但增长乏力，需要品牌定位优化 |
| Product Localization产品适配 | Test product / packaging / price localization需要测试产品/包装/价格的本土化适配 |
| Communication Strategy沟通策略 | Understand local communication preferences and cultural sensitivities需要理解当地消费者的沟通偏好和文化禁忌 |
| Design设计 | Chinese team leads research design — ensures business questions are accurately translated中国团队主导研究设计，确保商业问题被准确翻译 |
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| Recruitment招募 | Partner with local professional fieldwork agencies合作当地专业 fieldwork 机构，确保样本质量 |
| Execution执行 | Local native moderators + bilingual researchers participate in observation当地母语 moderator 执行 + 双语研究员参与观察 |
| Analysis分析 | Chinese team leads analysis + local advisors cross-validate中方团队主导分析 + 当地顾问交叉验证 |
| Delivery交付 | Chinese report + English executive summary | Bilingual insight presentation中文报告 + 英文摘要｜双语言洞察呈现 |
| North America北美 | US, Canada — Direct execution美国、加拿大 — 直接执行 |
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| Europe欧洲 | UK, France, Germany, Italy, Spain — Partner network英国、法国、德国、意大利、西班牙 — 合作伙伴网络 |
| Southeast Asia东南亚 | Singapore, Indonesia, Thailand, Vietnam, Malaysia — Partner network新加坡、印尼、泰国、越南、马来西亚 — 稳定执行 |
| Northeast Asia东北亚 | Japan, Korea — Executable日本、韩国 — 可执行 |
More and more consumers are using AI (e.g., Doubao, DeepSeek, Kimi) to research products and brands. Is your brand "visible" in AI answers? How is it described? How do you compare to competitors? More importantly: what unmet consumer needs are being revealed by AI questions? This is not a technical SEO audit — it's a qualitative diagnosis of your brand's AI perception. 越来越多的消费者用 AI（如豆包、DeepSeek、Kimi）了解产品和品牌。你的品牌在 AI 回答里"被看见"了吗？被如何描述？和竞品相比如何？更重要的是：AI 问题揭示了哪些未被满足的消费者需求？这不是传统 GEO 技术优化——这是定性研究驱动的品牌 AI 认知诊断。
| What questions are consumers asking AI?消费者在 AI 里问了什么问题？ | Reveals real consumer concerns and language还原真实的消费者关注点 |
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| Is your brand mentioned or recommended?你的品牌在 AI 回答中出现/被推荐了吗？ | Understands current AI visibility了解当前 AI 可见度 |
| What positions do competitors occupy?竞品在 AI 中占据了什么位置？ | Identifies competitive gaps识别竞争差距 |
| What unmet needs do AI questions reveal?AI 问题揭示了哪些未被满足的需求？ | Uncovers product innovation opportunities发现产品创新机会 |
| How is your product mechanism explained by AI?你的产品机制被 AI 如何解释？ | Optimizes mechanism communication language优化机制沟通语言 |
| Brand AI Visibility Analysis Report品牌 AI 可见度分析报告 | Full-platform testing + competitive comparison + opportunity identification全平台实测 + 竞品对比 + 机会识别 |
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| Unmet Needs Map未满足需求地图 | Needs consumers repeatedly ask about but remain unmet消费者反复问但未被满足的需求 |
| Consumer Language & Claim Framework消费者语言与宣称框架 | Real consumer language → recommended claims消费者真实语言 → 推荐宣称 |
| AI-Ready Mechanism StoryAI 就绪机制故事 | Make your product mechanism accurately repeatable by AI让产品机制被 AI 准确重复 |
We believe the best innovations aren't created in isolation — they're co-created with the people who will use them. Our co-creation workshops bring together consumers, brand teams, and creative experts in immersive, facilitated sessions to explore, ideate, and iterate together. Unlike traditional focus groups that simply gather opinions, our workshops are active, generative, and collaborative — consumers become innovation partners, not just research subjects. 我们相信最好的创新不是闭门造车，而是与消费者一起创造。我们的共创工作坊将消费者、品牌团队和创意专家聚集在一起，在沉浸式环境中共同探索、碰撞、迭代——消费者是创新伙伴，而不只是研究对象。
| Traditional Research传统研究 | Inigma Co-Creation WorkshopsInigma 共创工作坊 |
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| Consumers react to pre-defined ideas消费者对预设想法做出反应 | Consumers help shape the ideas消费者参与塑造想法 |
| Researchers observe from behind the glass研究员在单向镜后观察 | Facilitators actively guide creative collaboration引导师积极带动创意协作 |
| Output: findings and recommendations产出：发现与建议 | Output: concepts, prototypes, and actionable innovation briefs产出：概念、原型与可执行的创新简报 |
| Passive participation被动参与 | Active, engaged participation主动、投入的参与 |
| "What do you think of this?""你觉得这个怎么样？" | "How would you make this better?""你会怎么把它做得更好？" |
For: new product or service concept development · Duration: 1–2 days
Consumers and brand teams work side-by-side to explore needs and pain points; concepts are generated with creative stimuli, stress-tested and iterated in real time.
Output: 3–5 validated product concepts with consumer-generated language and positioning.
适用：新产品概念开发 · 周期：1–2 天
消费者与品牌团队并肩探索需求与痛点，借助创意刺激物生成并打磨概念，现场压力测试、实时迭代。
产出：3–5 个经验证的产品概念，附消费者语言与定位。
For: brand positioning, messaging & communication strategy · Duration: 1 day
Consumers articulate what the brand means to them through projective techniques, co-creating narratives, taglines, and key messaging.
Output: consumer-validated brand positioning framework + messaging guidelines.
适用：品牌定位与沟通策略 · 周期：1 天
通过投射技术让消费者说出品牌对他们的意义，共创品牌叙事、标语与关键信息。
产出：经消费者验证的品牌定位框架 + 信息传达指南。
For: product experience optimization · Duration: 1–2 days
Consumers interact with prototypes in real time, describing texture, scent, application, and efficacy perception; facilitators guide co-creation of "ideal experience" scenarios.
Output: experience optimization roadmap + sensory language framework.
适用：产品体验优化 · 周期：1–2 天
消费者现场体验产品原型，描述质地、香气、使用感与功效感知；引导师带领共创"理想产品体验"场景。
产出：体验优化路线图 + 感官语言框架。
For: long-term innovation exploration · Duration: 2–3 days over 2–4 weeks
Multiple sessions with the same consumers build ideas over time — from broad opportunity identification to specific concept development, with iterative feedback loops.
Output: innovation pipeline + opportunity maps + validated concepts.
适用：长期创新探索 · 周期：2–3 天（分布在 2–4 周）
同一批消费者多场次持续共创——从宽泛的机会识别到具体的概念开发，概念在迭代反馈中不断进化。
产出：创新管线 + 机会地图 + 经验证的概念。
"Inigma was so nimble, and having their senior leaders actually run our project was a revelation. We were used to getting junior teams and cookie-cutter reports from bigger agencies."
Tell us your business challenge — we'll design the research around it.告诉我们你的商业挑战——我们为它量身设计研究方案。
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